A modern classic, the 990v4 was a shoe before its time. As the world was obsessing over Kanye West's new-at-the-time YEEZY line and lining up for Supreme and GOLF WANG merch, the 990v4 was minding its own business. As a continuation of the 99x series the shoe was essentially a refined version of the 990v3. Compared with its older brother the v4 trimmed back on some of the busier details whilst still retaining the familiar "990 look".

This tonal version sports a hairy suede which has been a common feature in the range since it's refresh under the watchful eye of Creative Director Teddy Santis. Purple and New Balance have a fond history, with the hue featuring on prominent releases including Japan-exclusive 1500s from the mid-'90s and the famed Solebox "Purple Devils" pack – although this shade is of a different tone.